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Product thinkingJune 4, 20265 min read
Platform or project? How to decide what your team should build vs adopt
The economics of reusable IP versus custom software — and when the boundary shifts.
01
The economics of reuse
Reusable IP compounds — every adoption amortizes the original build. But IP only pays when the problem is stable enough that the abstraction doesn't leak.
02
When the boundary shifts
The moment your platform starts shipping features for one client at the expense of others, it has become a project with a platform's name. Watch for that shift.
03
Decide with data
Count the integrations, the version drift, and the per-adoption cost. The numbers will tell you whether to build, buy, or adopt.
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